HOW TO USE STEEP TREND ANALYSIS IN BUSINESS STRATEGY
HOW TO USE STEEP TREND ANALYSIS IN BUSINESS STRATEGY One of the most popular tools in foresight is the STEEP trend analysis framework . “Future trends” can be a large, unwieldy subject because nearly everything that’s changing creates the future in some regard. One way to better understand what’s changing is to break down the various trends by category. One such group of categories is referred to as STEEP , or Social , Technological , Economic , Ecological , and Political trends. Here are the type of trends that go into STEEP analysis. SOCIAL TRENDS Since the future is really about how people will be living differently around the world, we start with the capture and analysis of trends in society. This involves any assessment of who people are, how they live, their health, and other trends about daily life. Some prominent indicators include: Demographics Marriage rates Morbidity and mortality Housi...