131 different kinds of marketing
131 different kinds of marketing If ever you wanted evidence of just how sweeping and fragmented “marketing” is, try making a list of every kind of marketing out there. It starts simple enough, with search marketing, email marketing, product marketing, viral marketing — next thing you know, you have over a hundred terms! Inspired by a conversation with my friend Mark Kapij , I decided to put together such a list. To keep it somewhat manageable, I decided to only include terms that ended with the word marketing — any “ marketing” phrase. So my apologies to advertising, branding, public relations, packaging, pricing, and all other such nomenclature. I also decided to leave out industry-specific terms such as real-estate marketing, healthcare marketing, political marketing, etc., as well as segments like Hispanic marketing and Mille...