Business Inspiration Tips

Top Digital Marketing Strategies for the Small Business A  digital marketing strategy  is an important part of the overall  marketing strategy  of a business. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company. Small business marketing for a local company can include many offline local advertising methods but needs to include a healthy portion of digital marketing strategies to be successful and maximize sales in today's economy. A small business that is doing most or all of its  business online , needs to embrace a  digital marketing  strategy that helps it be seen by online users. There are five  main areas of online marketing that are of interest to a small business. Some of them are more important to local, offline businesses, while others are more effective  with online businesses . Many businesses engage in all five areas...

What Is Business Promotion - A Definition mail BY  SUSAN WARD   Updated July 05, 2017 Promotion Definition Business promotion is communicating with the public in an attempt to influence them toward buying your products and/or services. You might communicate in person through  direct selling  or in a retail store, via the internet through a  website  or social media platform, electronically through email or text messaging ( SMS marketing ), just to name a few of the more popular business communication channels, but it's the intention to influence the consumer that defines promotion and sets it apart from other communication with customers and/or clients. Promotion and Advertising Are Not the Same  The words promotion and  advertising  are often used interchangeably, but they're not the same thing. Advertising is one specific action you could take to promote your product or service. It's one type of promotion. (See the...

Direct Response Advertising: How to Do It, and Why It Works. ••• The Time-Tested Advertising Approach That Produces Excellent Results Share Flip Pin Email BY  PAUL SUGGETT   Updated December 15, 2017 There are many different approaches under the advertising umbrella. There are campaigns that are produced purely to raise awareness of the product or service. These “image” spots usually come in the form of outdoor ads, like billboards and bus shelter posters, glamorous TV spots, magazine adverts, and slick radio commercials with high production values. The problem with image advertising is that it’s expensive; sometimes, very expensive. A spot put out during a prime-time TV show can cost hundreds of thousands of dollars for just 30 seconds of airtime. During the Super Bowl, that increases to several million dollars. This means that for the most part, image advertising (also known as “above the line...

The Different Types of Advertising Methods Available to You  ••• Major Media Tactics Used in Modern Advertising to Reach Consumers Share Flip Pin Email BY  PAUL SUGGETT   Updated December 15, 2017 Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today's advertisers have a vast array of choices at their disposal. The internet alone provides many of these, with the advent of branded viral videos, banners, advertorials, sponsored websites, branded chat rooms and so much more. Here's what is currently available for your media arsenal: Search GO Growing Your Small Business Introduction GROWTH STRATEGY MARKETING Marketing Strategies Making a Plan Your Target Audience 101 Marketing Ideas Low-Cost Marketing Advertising Methods CUSTOMER SERVICE FINANCES BECOMING AN OWNER...

Outdoor Advertising Methods, Tactics, and Tips.  ••• Get To Know More About Outdoor Advertising Methods Share Flip Pin Email BY  PAUL SUGGETT   Updated April 15, 2018 As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder actually to grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day, more if living in a city like New York or Chicago. But, recall of those ads is almost zero. So, doing it the right way it imperative, or it is simply a waste.  Also known as out-of-home (OOH) advertising, outdoor advertising is a broad term that describes  any type of advertising that reaches the consumer when he or she is outside of the home. It really is that simple. It can be segregated into smaller segments (explained below), but when it comes down to it, if it's outside of the home, it's outdoor advertisin...

How to Start a Freelance Writing Business Discover how to turn words into income Share Flip Pin Email BY  RANDY DUERMYER   Updated August 28, 2017 Writing is one profession that is especially suited to people who want flexibility in where, how, and when they work. That's because most types of writing today only require a computer, an Internet connection, and word processing software. The Internet is a source of information and entertainment, and while much of that is offered visually, such as through video, the written word still the dominant method for delivering online content. As a result, there is a large demand for  freelance  writers. Pros of Freelance Writing Work from home or anywhere you have an Internet connection and computer Flexible schedule Wide variety of types of writing available, including articles, copywriting, and more Wide variety of subjects to cover, which means you can avoid getting bored Low overhea...

Home Business Ideas That Really Pay ••• Giant List of Over 80 Home Business Ideas Share Flip Pin Email BY  MINDY LILYQUIST   Updated December 11, 2017 With the ups and downs of the economy, the slicing of employer benefits, and the crazy pace of life, many people are deciding to take control of their careers and income through a home business. While once a pie-in-the sky idea, today, home businesses are the reality for millions. It's easier and more affordable than ever to build a home-based career. That doesn't mean profits will be automatic or easy to achieve. But if you have the desire, a plan, and a willingness to do the work, you can be a successful home-based entrepreneur.  Starting a Home Business The first step in home business success is in figuring out what business to run. Too many people focus on fast profits over choosing the right idea. While the goal is to make money, to base your decision solely on profit...