Business Inspiration Tips

Sources of Finance | Types of Business Finance May 1, 2016 by  zkjadoon Sources of Finance There are basically three types of business organizations and for every sort of business organization sources of finance are really important to have. Through these sources of finance, business meets its basic and day to day needs.  Sole proprietorship  and  partnership  form of business organization are mostly run on small scale basis. They generally meet their fixed and working capital requirements from their owned capital. It is only the company form of organization, which is run on large scale basis. It requires huge amount of funds to purchase fixed assets, meeting day to day expenses of business and for modernization and replacement of machinery. Let’s discuss the major joint stock company sources of finance in detail. Sources of Finance in Business There are two major sources of finance for meeting the financial requirements of any business enterp...

Marketing Process and the Steps involved in Marketing Process July 18, 2015 by  zkjadoon Definition and Steps involved in the Marketing Process:- The marketing process is a process of analyzing the opportunities in the market, selection of the target markets, and development of the Marketing Mix and management of the marketing efforts. Below are the 4 marketing process steps that involved in targeting the right audience in the market.  The Marketing Process Steps Analysis of the opportunities in the market. Selection of the target market. Development of marketing mix. Management of marketing efforts. Analysis of the Opportunities in the Market The first component of the Marketing Process is to analyze the market in order to find the opportunities that should be availed. These opportunities are related to the needs and wants of the customers that are not properly satisfied by the competitors in the market. A company that is initiating the marketin...

Explain the types of Distribution Channels in Detail April 28, 2016 by  zkjadoon Types of Distribution Channels Before we talk about the various types of distribution channels, it is important to know the distribution channels definition. “ The route or the path through which product is transferred from the place of the production the final consumers is known as distribution channels .”  You may transferred goods through both direct and indirect ways. A distribution channels may called direct, when the manufacturer supplies the goods directly to the ultimate consumer and uses no intermediaries. Here the marketing functions are carried out by the manufacturer of product by him. If a manufacturer sells the goods to the consumers through one or more than one middlemen, the channel is called indirect channel of distribution. In indirect channel of distribution, the functions of buying, selling, transporting, storing, are undertaken by the middlemen. Types o...

Product Positioning Definition | Types of Product Positioning Strategies June 8, 2016 by  zkjadoon Before moving towards the different types of product positioning and product positioning strategies, it is important to know the product positioning definition or what is product positioning? Product positioning can be defined as the position or place a product resides in the consumer’s mind with respect to the competing product. It is a process used by marketers to determine the best possible way to promote the product attributes to the target market according to the customer needs and wants, competitive structures and advertising media. The survival of the product in the market requires a sustainable  competitive advantage  and a unique selling proposition. Creating an identification of the product in the market is simply called  product positioning . Below are the various types of product positioning strategies.  Product Positioning Strategies ...

Types of Sales Promotion Strategies June 8, 2016 by  zkjadoon Choice of right sales promotion strategies has become important today. You can never get success in the market until you do not understand your audience and still if you do not put the sales promotion strategy, you can’t get success in the market. The most important part of the daily business activities is promoting the products finished goods for sale. Attracting and retaining a customer is important to make a sale. The companies have opted many efficient strategies that are tried and tested over the period of time. In this article we will discuss the Sales Promotion Strategies in detail, there meaning, their use in business world and the benefits that Sales Promotion Strategies yields for the business organizations. Stimulating the buying response in the targeted consumers the companies deploy Sales Promotion; an incentive offered for a shorter time period i.e. One time Offer, Customer Loyalty Cards, Free...

The 4 P’s of Marketing – The Marketing Mix strategies   174   11 The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth. The  basic  major marketing management decisions can be classified in one of the following four categories, namely  Product ,  Price ,  Place  (distribution) and  Promotion . Product:  It is the tangible object or an intangible service that is getting marketed through the program. Tangible products may be items like consumer goods (Toothpaste, Soaps, Shampoos) or consumer durables (Watches, IPods). Intangible products are service based like the tourism industry and information technology based services or codes-based products like cellphone load and credits. P...

The 7 Ps of services marketing   169       10 Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing are dominated by the  7 Ps of marketing  namely  Product, Price,  Place, Promotion, People, Process and  Physical evidence . The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. The following form the marketing mix for services marketing, the first 4 P’s being the core and the next 3 P’s being the extended marketing mix. Product  is your core offering.This is ...