5 Popular Techniques For Creating Promotional Mugs

5 Popular Techniques For Creating Promotional Mugs

There are a number of reasons why you might be interested in promotional mugs for your marketing campaign – they are something that everyone uses (whether you enjoy coffee, tea or even hot chocolate) and they are quite compact in size, which makes them easy to carry around. What you may not have realised is that a variety of techniques can be utilised in personalising these mugs. We have outlined these techniques here for your convenience.

Transfer Printing
This is the name given to the method of applying an image to a curved or uneven surface. Essentially, your image or design is printed onto some special paper that is then cover coated onto the mug. This method might sound incredibly easy to undertake, but it is actually quite slow going when compared to other techniques. The reason that this one is still quite popular is that the image or design is pretty much perfect.

Dye Sublimation
This method involves the use of heat to transfer dry ink onto the surface of the promotional mug. This has fast become one of the more preferred techniques, as it ensures that the image or design will look brand new for an extended period of time. It can also provide the public with a good impression of your brand, as it is clear that you aren’t handing out subpar products and have taken care with the quality.

Screen Printing
This method is actually quite similar to painting on the surface using stencils. The difference, however, is that ink is passed through mesh (more commonly referred to as a screen). The stencil is applied into the stretched mesh; the little holes in the stencil will affect the final image that is printed onto the mug. As you are relying on the stencil, the image or design can sometimes come out imperfect.

Digital Printing
This method involves the image or design being printed, in colour, straight onto coated paper. The image is then applied to the surface of the promotional mug using a water slide transfer. This technique is actually preferred if you want to produce high quality, photographic images, as the results are quite exceptional. If you are having a photo printed as opposed to just text, this method will almost always be recommend.

Etching
This final method involves a stencil of the design being created. This is then carefully placed onto the mug and the whole surface is sandblasted, which permanently etches the design into the material. This technique is said to be the most expensive available, but with the high price comes an expensive looking and very attractive product. These promotional items tend to be gifts for executives and other higher ups.

Now that you have a better understanding of the various techniques available, we hope that you are in a better position to choose one for your promotional mugs. It is important that you not only consider the cost of the process, but also the quality of the finish. It is also important that you consider your chosen image or design, as this can affect the overall finish. If you run into any problems, be sure to speak with your promotional product supplier. 




   5 Popular Techniques For Creating Promotional Mugs