Different types of outdoor Advertising Media

Different types of outdoor Advertising Media

Posted By Bhim Chimoriya

Different types of outdoor Advertising Media

Outdoor advertising media reach the target audience in open spaces.


Poster and wall painting
Poster and wall paintings are effective media in advertising to the rural masses. These media are not suitable for towns as cities as it perceived to distasteful by the city dwellers.





Hoarding
Hoardings also known as billboard are very cheap media. It can be effective for advertising cars, hotels and restaurants. Hoardings are usually focused at the driving public. 





Electric/electronic sign
Currently, neon boards are gradually replacing the traditional hand painted hoardings. Neon signs and electronically illuminated billboard are becoming popular. 





Sky writing
Sky writing involves using inflated balloons and airplanes to display advertisements. This media is not so popular. 





Sandwich men
Sandwich men medium use human being to display an advertisement. A person wears the advertisement boards and moves around the town. 





Traveling displays
Traveling displays involves pacing advertisement on public transport system such as buses, trucks and taxis. 



Also read: Objectives of Personal selling in marketing 

Direct Outdoor Advertising Media 

Direct media reach consumers in their homes and offices through the postal or courier systems. 

Envelop enclosures, post cards
Advertiser can send envelop enclosures to post card to consumers. This is also known as mail advertisement. 





Booklets and catalogs
Booklets and catalogs describing the product or service can be distributed to prospective buyers in their homes and offices.





Gift novelties
Advertisements can also be placed on low priced gift novelties such as key rings, pen stands and paper weight. 





Handbills
Handbills popularly known as pamphlets can be directly distributed to prospective consumers in the city. 



Also read: 10 Advantages of Personal selling 

Display outdoor Advertising Media

Window Display
Shop display and window display are popular advertising media of retailers. 





Exhibitions and trade fairs
Exhibitions and trade fairs can be become important media for advertising products. 



Also read: Types of Press Media Advertising and its Importance 

Mobiles 
Mobiles are moving advertisement placed inside retail outlets. Danglers of various shapes and sized can be designed and placed strategically to attract consumers through its movements.




About Author: Bhim is a 22 Year old guy and the owner of wisenepali.com he is blessed with the art of blogging...Read More ...Find me in google+ and google plus page 

 https://www.wisenepali.com/2014/12/different-types-of-outdoor-advertising.html?m=1 


Location: Chicago, United States

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