Transit Advertising


Transit Advertising



July 14, 2018 By Hitesh BhasinTagged With: Advertising articles

Stuart H. Britt summed up the importance of advertising perfectly when he said “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does”! The fact that advertising is extremely important for businesses are un-debatable and that is precisely the reason why businesses are coming up with more and more creative ways of advertising their products.



Transit advertising is one of the many ways of advertising a product or service and has been finding takers since quite long. Remember that advertisement of your favorite brandof sneakers on the bus you took to college? Well, that is Transit advertising. For those who want to know more, let us discuss the concept of Transit advertising in detail.

Page Contents [hide]





What is Transit advertising?





Kinds of transit advertising





Some popular examples of Transit advertising from across the globe





Advantages of Transit advertising





Disadvantages of Transit advertising



What is Transit advertising?



Also called as advertising on transport, Transit Advertising is advertisement placed on or in any mode of transport – from buses to taxis, trains, trams, and subways. It also includes advertisements placed in transport precincts such as bus stops, subway entries, fuel stations and others.

Transit advertising can be either in the form of graphics, simple text or other visual information. In fact, some businesses also prefer to make use of LCD Screens or plasma placed strategically inside buses or trains to have digital advertisements.

Some even go as far as having interactive advertisements wherein interested consumers can scan a barcode and watch the advertisement on their phone. The end goal of transit advertisement is to catch the attention of your prospective customer and make them aware of your product.

Kinds of transit advertising

Transit advertising can be broadly divided into two main categories:

Indoor transit advertising – This refers to advertisements placed inside the vehicle and inside transit shelters. Indoor advertising can be the static advertisement (such as posters, boards, leaflets and others), video advertisements (displayed on video screens) and audio advertisements.





Outdoor transit advertising – This refers to advertisements placed on the outer surface of vehicles and transit shelters. Outdoor transit advertisements can be further divided into roof advertising and onboard advertising. Roof advertising, as the name suggests, are advertisements placed on the roof of the vehicle. Onboard advertisement, on the other hand, refers to advertisements that are placed on the lateral sides, back or front of the vehicles.



Some popular examples of Transit advertising from across the globe



The above is an example of one of the most successful examples of transit advertisement is by The Martin Agency which created a “Don’t jump” bus campaign for Careerbuilders. This particular advertisement, placed on tops of buses could be seen from tops of buildings and offices and helped Martin Agency win a Bronze Lion from Cannes.

 https://www.marketing91.com/transit-advertising/ 


Location: Chicago, United States

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