Types of logos August 9, 2017 In Tips Examples of logos can be useful for clients during a brand identity project. Here’s a roundup of four different types of logos: lettermarks, wordmarks, pictorial marks, and combination marks. Lettermarks Lettermarks are just what they sound like: logos that are made of letters. Whether you call them monograms, initials, or acronyms, they’re in the same category. Wordmarks Wordmarks are logos made of… wait for it… words. The brand’s name is represented by typography, without including a symbol or picture. Don’t be tempted to think “somebody just typed out that name in a font.” Good wordmarks are carefully crafted to have a visual rhythm throughout the word, balancing white space, line weights, and the way the letters interact with each other. Wordmarks can be classified according to style. Serif wordmarks Logos made from serif lettering (where the strokes of the l...
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